Warner Music Group has announced a new licensing agreement with artist-first music streaming platform Audiomack, making the record company’s diverse catalogue available on the service across Africa, Canada, and Jamaica for the first time.
Audiomack, which boasts more than 16 million monthly active users, will also provide support for WMG’s A&R research activities across these territories.
WMG inks licensing deal with Audiomack for key African territories
Alfonso Perez Soto, EVP, Eastern Europe, Middle East, and Africa, for Warner Music, says: “This deal is another important step in growing Warner Music Group’s presence in Africa. Under the new deal, not only will our teams benefit from a range of key A&R, marketing, and data commitments in Africa, but it will also help support our African artists’ international expansion into the US and western markets.
“Audiomack is incredibly popular and influential in global youth culture scenes and in the process of breaking new artists worldwide, so I’m excited to see our African artists become part of the platform.”
Allan Coye, Senior Vice President, Digital Strategy & Business Development, for Warner Music Group, adds: “We launched our first partnership with Audiomack in the US a little over a year ago. In that time, we’ve collaborated to create a lot of value for WMG artists and for Audiomack. We look forward to extending the benefits of this partnership to our many artists across these key regions.”
Among the key regions covered in this partnership are Nigeria, Ghana, JamKenya, South Africa and Tanzania.